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Tanzania hosts its first Land Rover Festival

land rover blue

The festival was intended to showcase various Land Rover models, including the classic 108, 109 and 110 Defenders, Range Rovers and Freelanders. 

Photo credit: File

The city of Arusha in northern Tanzania hosted the first-ever Global Land Rover Festival that attracted more than 1,000 Land Rovers from across the world, organisers said Sunday.

Organised by the Arusha regional commissioner's office, the festival that began Saturday and ends Monday was aimed at breaking the Guinness World Record for the longest Land Rover parade.

The 12-km Land Rovers stretch was aimed to beat the current record set in Germany in 2018 with 632 Land Rovers, the Arusha regional commissioner's office said in a statement. 

The festival was intended to showcase various Land Rover models, including the classic 108, 109 and 110 Defenders, Range Rovers and Freelanders. 

According to the statement, the Land Rovers on Sunday traveled to the Arusha National Park at the foot of Mount Meru, one of Africa's best trekking routes due to the incredible views from its crater, and will return to Gereza grounds Monday. 

In addition to attempting to break the current world record, the festival featured safari adventures, automotive exhibitions and family entertainment. It was also aimed at promoting Tanzania's tourism in the northern corridor.