In their post-Covid recovery plans, East African countries are promoting regional tourism while tapping emerging tourist markets such as China.
Cruise, adventure, culture and sports tourism are niche products expected to spur growth in the sector as countries seek to reduce over-reliance on traditional source markets in Europe and the US, whose economic crisis and travel restrictions during the Covid-19 pandemic lockdowns in 2020 brought the sector to its knees, with massive job losses.
