Trademark, Tony Blair Institute join hands to boost intra-Africa trade

partnership to boost intra-Africa trade

Trademark Africa CEO David Beer (right) signs an MoU with Tony Blair Institute Africa Managing Director Rishon Chimboza (centre) and Trade Catalyst Africa Chairman Patrick Obath (left) in Nairobi Kenya on February 27, 2023. PHOTO | VINCENT OWINO | NMG

Pan-African cross-border trade promoter Trademark Africa and its subsidiary Trade Catalyst Africa (TCA) have entered an agreement to work together with governments adviser Tony Blair Institute (TBI) to accelerate cross-border trade on the continent.

The three non-profit organisations signed a memorandum of understanding (MoU) on Monday agreeing to combine efforts in helping accelerate the implementation of the Africa Continental Free Trade Area (AfCFTA).