The business of festivals' not music to the ears of organisers

Nyege Nyege Festival.

Revelers have fun in the rain at the 2015 Nyege Nyege festival. PHOTO | FILE

When Busara Promotions, the organisers of the Sauti za Busara International Music Festival, Zanzibar’s premier music festival, announced on March 23 that this year’s edition of the annual extravaganza was to be the last for a lack of funding, it was proof of the financial burden of organising music and other festivals in the region, where long-term local financing is hard to come by across all sectors.

In 2016, Busara Promotions cancelled the festival because they could not pay to hold the event.