Abiy pledges unity, faces image crisis over Tigray

World Food Programme

Men carry a sack of wheat during a food distribution by the World Food Programme for internally displaced people in Debark, Ethiopia, on September 15, 2021. PHOTO |  AFP

Ethiopian Prime Minister Abiy Ahmed was sworn in this week and has settled into office for his first proper term in power, following a victory for his Prosperity Party in the June national election.

But even as he pledged to unite the country and cultivate a culture of dialogue, he was already dealing with an image crisis arising from the humanitarian crisis in Tigray.