AI technology is useds in the creative sector for visualisations, research, marketing, music composition, translation and the development of websites and apps, among others. PHOTO | SHUTTERSTOCK
Business and Technology Reporter in Nairobi, Kenya
Nation Media Group
Kenya’s fast-growing creative industry faces a moment of reckoning amidst widespread adoption of Artificial Intelligence (AI) technologies, which are seemingly bolstering the sector but also threatening its very existence and the livelihoods it supports.
The creative industry currently directly employs some 5,600 Kenyans, based on latest data by the Kenya National Bureau of Statistics (KNBS), and has been growing at about five percent a year, faster than most sectors, including agriculture and manufacturing, Kenya’s largest employers.
