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Safaricom Ethiopia CEO Anwar Soussa at the Safaricom launch in Addis Ababa on October 6, 2022. PHOTO | SAFARICOM ETHIOPIA
By Tesfa-Alem Tekle & Vincent Owino
Kenya and Ethiopia are touting Safaricom’s success story as a new bridge to bilateral trade, banking on its technological linkages for commercial and diplomatic ties.
On Thursday, Safaricom Ethiopia, a subsidiary of Kenya’s biggest telco, formally launched its services, more than a year after it became the first foreign company to be granted a telecommunications licence.