Safaricom Addis launch opens more doors for Kenya, Ethiopia commercial relations

Safaricom Ethiopia CEO Anwar Soussa

Safaricom Ethiopia CEO Anwar Soussa at the Safaricom launch in Addis Ababa on October 6, 2022. PHOTO | SAFARICOM ETHIOPIA

Kenya and Ethiopia are touting Safaricom’s success story as a new bridge to bilateral trade, banking on its technological linkages for commercial and diplomatic ties.

On Thursday, Safaricom Ethiopia, a subsidiary of Kenya’s biggest telco, formally launched its services, more than a year after it became the first foreign company to be granted a telecommunications licence.