Safaricom retains position as most valuable brand in Kenya, E. Africa
Safaricom headquarters in Nairobi. According to a new report by Brand Finance, Safaricom maintained its status as the most valuable brand in Kenya and the East African region. PHOTO | FILE | NMG
Mobile telephony operator Safaricom has maintained its status as the most valuable brand in Kenya and the East African region valued at Ksh87 billion ($646.12 million), according to a new report by Brand Finance.
It is followed by lenders Equity Bank and KCB in the second and third positions respectively.
