South Sudan YouTubers piggyback on Ugandan and Kenyan digital space
Youtuber Mr BMG hands silver plaque to NCA boss Napoleon Adok (in jacket) in Juba, South Sudan during fourth Connecting South Sudan conference in March, 2024. PHOTO | POOL
Despite raking in forex dollars, South Sudan YouTubers are compelled to seek digital refugee in Uganda and Kenya in order to monetise their content and build online presence that translates into money, as the world’s youngest nation cannot currently fetch views as it lags behind on data protection, intellectual property laws and community standards.
Last month, some of the successful content creators who include popular artists, lifestyle bloggers and comedians, with more than 100,000 followers on YouTube and TikTok, said the nonexistence of South Sudan in the digital marketplace is a dampener for online business growth prospects.
