An African TikTok? Then shake the waist, bring the watchman, aunt, and a few goats

We are animal people, but our favourite ones, for some reason, usually have a social and cultural link to our stomachs and mouths. ILLUSTRATION | JOSEPH NYAGAH | NMG

Nigerian music superstar Davido just announced that he had launched a social media application called Chatter. As of writing, it was not on the Apple or Google app store so we couldn’t give it a test run.

Social media apps have been slippery ground for African innovators. Many have come and gone, and those that still exist have not caught fire and garnered users in the tens of millions. Ironically, they have failed or are struggling for the right reason.