Kenyan ride-hailing firm Little is expanding to Addis Ababa joining Safaricom and several other Kenyan firms in the race to crack the Ethiopian market that has so far remained closed to foreign firms.
Little chief executive officer Kamal Budhabhatti told Business Daily the firm will invest $5 million (Ksh540 million) in the next five years, with plans to inject an additional $5 million based on its growth projections.
