Kenyans top global use of short-form videos for news
A man browses social media platforms on his mobile phone with a member of his outfit of social media influencers at an office in Thika town, Central Kenya on April 26, 2022. PHOTO | FILE | NMG
The proportion of Kenyans consuming short-form online news videos per week stands at 94 percent, a new survey shows, beating all countries globally, including the US at 60 percent.
A short-form video is audiovisual content typically 5-90 seconds in duration. This is the one favoured by Instagram, TikTok, and YouTube, as it is ideal for users' shorter attention spans.
