Telecommunications' greenfield ventures conundrum

Safaricom headquarters Nairobi

 Safaricom symbol on its headquarters in Nairobi, Kenya. PHOTO | DENNIS ONSONGO | NMG

For most businesses, expansion, especially to a new geographical area is both an exciting but also expensive and nerve-wrecking process.

As the global economy is shifting and changing, due to globalization, this is becoming a necessary move for most businesses. And it is no different in the dynamic and agile telecommunications sector which involves building operations from the ground up.